Louis Vuitton Journey.

Rasing awareness and gaining Facebook fans.

Webisodes seem to be everybodys darling at the moment. but some brands ask for something in return for their efforts, e.g. a Facebook-Like or Comment.

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So Louis Vuitton build-in a special feature with their website relaunch: Facebook-only content. Angelina Jolie acts as a new testimonial in several videos that are shown on the website. Some are free to watch where as others are accessible only after you login with your Facebook account.

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Is data becoming the new currency? It will. And it is starting now in small steps. “Register with Facebook for more information” will be the new “Register. It’s free.”

Website: http://bit.ly/vtwnZV